The idea of last-click attribution models is to understand the impact of a click on a consumer’s decision making process. Last-click attribution models are very popular in the marketing industry, and they have been used by many companies to understand how consumers make decisions. These models help companies understand what the consumers were clicking on,

Introduction: Why you should implement your marketing automation This section will discuss the benefits of having a marketing automation system. It will also discuss the different types of software available and how they work. From the section title, you can infer that you should implement your marketing automation software if you want to maximize your